Elly is a Singapore children’s clothing label - its designs are guided by the principle that baby and kids' clothes can be beautiful without compromising comfort and practicality. It is best known for its Chinese New Year collections of kids cheongsams and mandarin-collared shirts for boys. Elly opened its first retail store in Cluny Court in February 2012 and expanded into a larger unit in November 2015 to stock a wide range of international kids shoe brands such Pediped, Old Soles, Salt Water Sandals, Pom d'api, Livie and Luca, Native, Bobux, Converse and Meduse. The sheer variety at Elly both at its retail store and online boutique makes shopping an exciting and memorable experience for everyone. With its multitude of gift ideas and kids toys from brands such as Jellycat, Elly is a great shopping destination for newborn gifts. Other than clothing and shoes for children, the Elly store also stocks a carefully curated range of art prints to decorate children’s rooms and nurseries.